Senior Corporate Counsel – Digital Advertising and Media

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams.  We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

OVERVIEW:

DICK’S Sporting Goods is seeking a highly skilled and experienced Senior Corporate Counsel to join their growing in-house legal team, focusing on legal matters related to DICK’S digital marketing and media network. This role offers a unique opportunity to work at the intersection of emerging technologies, advertising, and retail, to collaborate with cross-functional stakeholders to provide strategic legal support related to DICK’S digital marketing strategies. The ideal candidate will bring 7+ years of experience and a digital-first solution-oriented mindset and deep understanding of technology and digital media, as well as advertising, privacy, and IP laws. This position is ideal for an attorney with a growth and data-driven mindset who thrives in a collaborative, fast-paced, and dynamic environment.

Key Responsibilities:

Advice and Counsel (40%)

• Provide strategic legal advice and counsel on a variety of matters related to digital advertising, emerging technology and retail media networks, including:

• Advertising Law and AdTech

• Advise on advertising laws and best practices, truth-in-advertising and Federal Trade Commission (FTC) guidelines.

• Ensure compliance with global, federal, and state laws related to privacy, consumer protection, advertising, and e-commerce.

• Review and approve marketing materials, including digital, in-store, and social media campaigns, to mitigate legal risks.

• Data Privacy and Security

• Partner with the privacy and compliance teams to ensure advertising practices align with data governance practices, data privacy laws, including GDPR, CCPA, and other applicable regulations.

• Synthesize regulatory issues and legal implications to provide guidance on the use of first-party and third-party data in targeted advertising and analytics.

• Retail Media

• Provide legal guidance for the operation and growth of the company’s retail media network, including self-service advertising platforms, sponsored products, and programmatic advertising.

• Advise on monetization strategies, partnership agreements, and competitive positioning within the retail media space.

• Intellectual Property

• Counsel on intellectual property issues related to advertising, trademarks, copyrights, and licensing agreements.

• Address claims related to advertising content, such as false advertising or copyright infringement.

• Regulatory and Industry Standards

• Monitor and advise on evolving laws and industry best practices in advertising, media, and digital marketing.

• Support audits, investigations, and responses to regulatory inquiries.

• Work closely with cross-functional teams, including marketing, technology, and operations, to offer business-minded, solution-focused support for campaigns, brand initiatives, and other business goals.

Contract Negotiation, Drafting, and Design (30%)

• Develop and manage strategic contractual frameworks to streamline the contracting process for internal and external stakeholders.

• Key contract types include internet advertising/retail media network terms, insertion orders, data processing agreements (DPAs), clean room and data collaboration agreements, licenses, partnerships, technology and SaaS agreements, and talent/influencer agreements. Draft, review, and negotiate contracts related to advertisers, agencies, technology partners, talent, production partners, and vendors.

Outside Counsel Interaction (10%)

Identify emerging legal issues and collaborate with outside counsel on matters related to advertising laws, intellectual property, regulatory compliance, and dispute resolution. 

Subject Matter Expertise (10%)

• Provide subject matter expertise on topics such as retail media networks, advertising laws, trademarks, copyright, NIL (Name, Image, Likeness), claims management, and privacy regulations. 

• Knowledge of accounting/finance principles and retail operations is preferred. 

Department Collaboration (10%)

• Participate in legal department projects, processes, and initiatives. 

• Collaborate with other Legal team members and consider financial implications when advising stakeholders. 

QUALIFICATIONS:

Education Requirements:

• JD from an accredited law school (required). 
• MBA or similar business-related degree is preferred.

Experience Requirements:

• 7+ years of legal experience, with a strong foundation in both law firm and corporate legal department settings. 
• Expertise in advertising, media law, privacy law, intellectual property, and technology agreements. 
• Experience working with retail media networks is strongly preferred.

Licensing and Certifications:

• Admitted to the Bar in Pennsylvania (required). 
• Additional certifications in business or technology-related fields (e.g., MBA) are preferred.

Skills and Competencies:

• Strong negotiation skills with a focus on creating efficient, business-friendly contracts. 
• Ability to provide clear, actionable, and strategic legal advice across a variety of disciplines. 
• Experience managing complex legal issues in a fast-paced, high-growth environment. 
• Excellent written and verbal communication skills with the ability to influence senior leadership. 
• Collaborative team player who can work effectively with cross-functional teams, including marketing, technology, and business development. 
• Strong problem-solving abilities and business acumen.

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